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BEHIND THE SCENES:
SPRING 2017 COLLECTION
Spring 2017 is all about nostalgia.
It’s that unexplainable feeling that overcomes you when you walk into your childhood home as an adult… that moment you open the door to your old bedroom closet … that experience of rediscovering the pieces you loved so long ago. It’s taking the silk dress you wore decades before and layering it with a pair of pants to make it look new again… it’s dusting off that beautifully broken-in bucket bag that your mother carried every day on your first romp through Europe and carrying it to brunch on Sunday morning…
In our quest to find the perfect location for our spring photo shoot, we wanted to find a home that felt like it could tell the story of a life well-lived. And we found it—right here in the East Village in NYC.
The backdrop for our Spring 2017 photo shoot perfectly captures the essence of our newest collection, and it took just a matter of minutes for our creative team to agree that we never wanted to leave. Not only did this home have all the character and charm you would expect from a pre-war NYC brownstone, but it had a backyard. Yes—a backyard! We were instantly transported to a place and time that seemed to transcend time and place, and we wanted to move in right then and there.
Our beautiful model Mariana Santana brought undeniable beauty, amazing energy, and an incredibly kind sense of spirit to the shoot. Check out Mariana’s Instagram account @marianasantana and try to score a yoga class with her—when she’s not doing photo shoots and runway shows, this Zen goddess teaches yoga classes at various studios in NYC.