04 August 2016




You don’t have to be a royal to dress like one.


Inspired by historic fashion trends and infused with textures and touches of modernity, the Fall 2016 collection captures the essence of what we like to call “the modern monarch.” From high collars and ruffled accents to crest logo buttons that lend an old-world feel, the collection blends the sophisticated, regal air of royalty with the clean, functional styling that the contemporary woman demands. Featuring both expertly tailored fabric blocked silhouettes and billowy, feminine dresses, we’ve juxtaposed sumptuous Italian fabrics with vintage distressed leathers, making this one of our most exciting collections to date.


With photographer Thomas Giddings, model Jess PW, and makeup artist Stevie Huynh, we headed over to Jack Studios in NYC, located just a few blocks from our midtown Manhattan offices. Bathed in natural sunlight with sweeping views of the New York City skyline and the Hudson River, Jack Studios proved to be the perfect setting for our new fall campaign. 


Behind The Scenes of Fall 2016 Campaign
Stevie Huynh makes Jess PW even more gorgeous with a neutral palette and the perfect brush



Etienne Aigner Campaign shot at Jack Studio in NYC

From this view facing east, the Empire State Building looms large as it’s framed by one of the many windows at Jack Studios