Aigner Journal

Something that every mom would love and cherish!

Mother's Day Gift Guide 2020

Showing appreciation to our mothers and mother-figures on Mother’s Day each year is something we hold so dear to our hearts, but this year, the day devoted to the leading ladies in our lives will look much different. There's more on our proverbial plates than ever — between juggling working from home, providing several meals a day for ourselves and our families, and in many cases, suddenly supervising our children’s daily schoolwork.

This year, more than ever, we deserve to pamper — and be pampered! If you’re having a tough time deciding what to get mom this year, we’ve taken the guesswork out of gift-giving and have made some suggestions based on mom’s everyday style. Read on for our ideas!  


aigner mothers day guide- minimalist

The minimalist mom likes clean lines and simple silhouettes. Crisp linen dresses and easy  espadrilles are the staples of her warm-weather wardrobe. Her accessories are just as important as the rest of her look. 

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aigner mothers day guide- artsy-boho

Artsy style is all about experimentation and DIY, style rules need not apply here. Eclectic prints, bold patterns and intricate fabrics are the center point of this mom’s wardrobe. Adding an extra visual element like the geometric pattern on the Anna satchel and the texture of the Capri satchel compliment this unique style beautifully. 

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aigner mother's day guide-sporty

Sporty moms like to keep things simple as they juggle their time between car pools and workout classes. Racing stripes and bold primary colors typically accompany a pared-down beauty look that oozes laid back confidence. 

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aigner mother's day gift guide-feminine

Flowy and romantic, the feminine mom isn't afraid of textures and patterns, and delicate finishing touches. She always has her compact at the ready and pays close attention to every last detail, no matter where she’s headed.

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aigner mothers day guide- vibrant

If your mom isn’t afraid of bold colors and gravitates to the most eye-catching pieces, then her vibrant style most likely matches a larger than life personality. She loves to be noticed when she enters a room! The lively colors featured in our Summer collection fit perfectly with her style.

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aigner mother's day gift guide- preppy

Gingham prints and popped collars are the staples of a preppy mom’s wardrobe. She loves to throw a blazer on top of everything she wears and doesn’t settle for anything less than looking perfectly put together at all times.

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Dress Credits: Net-A-Porter