Aigner Journal

EA’s latest campaign shoot takes place in sunny Miami

Spring 2020 Campaign

Ahead of our spring launch, Etienne Aigner took to the sandy shores of South Beach for the latest campaign shoot. Set at Virginia Key Beach, the park features crystal blue coastlines & pristine beaches along with lush palm trees and tropical foliage – the perfect backdrop to this season’s selection of vacation worthy accessories.

The new collection features familiar-yet-updated designs along with fresh silhouettes that remain true to EA’s timeless appeal. Accessories crafted from seasonal materials are styled against a richly saturated and retro-inspired wardrobe. An open weave caftan is paired with oversized sunnies and a structured canvas logo tote (plus a gorgeous vintage rattan chair). A signature straw tote is accented with a lightweight knit cover-up. A woven basket crossbody pops against a form-fitting green dress. Each resort-ready look is easy to wear from pool to beach and beyond, for a laidback luxe style.

Each campaign embodies EA’s nostalgic sense of style that continues to grow with the brands heritage, and this one is no different. With International Women’s Day right around the corner (March 8th), we’re taking a moment of appreciation for the remarkably creative women who play an integral role behind the scenes. From our production director, to photographer, to stylist, to the in-office team, we have so many strong, capable women (and equally incredible men) who work tirelessly to create the perfect end results. This campaign is dedicated to them.


Make sure to check out the full spring collection and new arrivals.