Aigner Journal

The New Etienne Aigner Collection Is Ready for the Picking (and Picnic-Ready!)

Spring Fever

For our first fete of the year, we gathered in Dallas to celebrate a collection that truly went back to Etienne Aigner’s roots. We hosted a beautiful brunch on the rooftop of Vidorra restaurant commemorating our 60th anniversary and the launch of our new Spring collection, full of heritage details that honor the brand’s long and storied history. 

A mix of Dallas influencers and style setters, the guests munched on a Mexican-themed lunch and sipped mimosas and our Cordovan Cranberry cocktail, a red concoction that paid homage to Etienne Aigner’s signature cordovan red color.

A curated lineup of Spring handbags and shoes was displayed for guests to preview. The runaway favorite? Our iconic basket bag, back and better than ever in four new shapes and silhouettes. Guests were able to try the bags on and were encouraged to pose in front of a stunning 8- foot-flower wall.  Definitely Instagram-worthy!

Etienne Aigner 60th Anniversary

As a parting gift, guests went home with a signature wristlet and a special book detailing the fascinating life and history of Mr. Etienne Aigner and his synonymous brand. They also contributed to a larger cause – throughout the month of March, Etienne Aigner will donate 10% of all proceeds to the WomanKind organization, dedicated to empowering and supporting survivors of gender-based violence.

To read more, visit the website here:

Also, visit our profile of Niketa Sheth, new Executive Director for Womankind and see how she is spearheading this groundbreaking organization in style: