The Stahl House, the site of Etienne Aigner’s shoot for the Spring ’19 Collection, was the vision of its owner, C.H. “Buck” Stahl.
With a dream, drive, and creativity, ordinary people can create something iconic that stands the test of time. Los Angeles’s celebrated modernist masterpiece, The Stahl House, the site of Etienne Aigner’s shoot for the Spring ’19 Collection, was the vision of its owner, C.H. “Buck” Stahl. In 1954, he and his wife Carlotta purchased a lot in the Hollywood Hills with sweeping views of L.A. with the notion of building a home of glass and steel that would fit into the sloping landscape.
Stahl, a graphic designer, created a model for the home and found a young architect, Pierre Koenig, who was willing to take on the challenge. The ambitious project took several years to complete, with Stahl contributing to the labor. The resulting cantilevered home became known as Case Study House #22. It was photographed by Julius Schulman in 1960 and was internationally hailed as an architectural marvel. The house and its famed pool have appeared in numerous films and ad campaigns, and has been an inspiration in the design community for 60 years.
We chose Stahl House for this shoot because its completion happened around the time that our founder, Etienne Aigner, was establishing his business in 1959 in New York. Like the Stahls and Koenig, Mr. Aigner had to work hard to realize his creative vision, and produced innovative designs that are still admired today. In keeping with the theme of the influences of mid-century creativity, the Etienne Aigner Spring ’19 campaign styled the models Flavia Lucini and Lola McDonnell in looks of a similar vintage.
Stylist Yael Gitai was influenced by French and American movies from the 1960s. “I was looking at Catherine Deneuve, Mia Farrow and music icon Jane Birkin for inspiration,” she says. Vintage dresses designed by Halston, Chloé, Dior, and Valentino came from Los Angeles’s Albright Fashion Library, an archive of classic pieces well-known by fashion and film insiders. The campaign was shot by Danielle St. Laurent. As we celebrate Etienne Aigner’s 60th anniversary throughout the year, we’ll share more behind-the-scenes stories of the brand and our founder.